Videography and Animation
Project Overview
Lyft wanted to promote their charitable add-on to their mobile app. The Round up and donate program allowed users to round up their trip fare. The remaining balance would be donated to a multitude of charitable organizations nationwide.
My Contributions
My role for this project was to color grade and edit the raw footage into content for social. To enhance the footage I rendered out animated typography with strokes in Adobe After Effects.
This project was an easy process. We had small cinema cameras installed in different parts of the car. The talent onscreen were actual Lyft members, so the filmed interactions were genuine. Overall this was a really fun project to be a part of.
Visual Designer
Aug 2016 - Aug 2019