Photography

Rivian

Client

Rivian

Discipline

Photography

Overview

I was invited by Rivian to get an exclusive preview of their upcoming R3 vehicle model. They hosted a fun outdoor event with professional BMX bikers performing tricks over their car.

I took images for their social media with the purpose to help promote their event and encourage consumers to sign up for their future events. It was a pleasure to work with Rivian and document their upcoming R3 car model — their events cater to the young Austinites, bringing great brand awareness.

A Rivian SUV at an outdoor launch event, surrounded by attendees with a city skyline in the background

Close-up of a Rivian SUV's front wheel and headlight on a city street

Note — 01

Shooting a moving subject against a static product meant timing mattered more than setup — most of the keepers came from bursts, not staged shots.

Crowd gathered around a Rivian vehicle at an evening launch event with onlookers taking photos

Note — 02

The goal was less a car reveal and more a day out — leaning into the BMX riders and the crowd energy so the R3 reads as part of a scene, not a studio backdrop.

A BMX rider jumping over parked Rivian vehicles at an outdoor event with ramps

Close-up of a dark green Rivian parked outside a building with palm trees

Rear view of a dark green Rivian between ramps at an event, with the Rivian badge and taillight visible

Note — 01

Shooting a moving subject against a static product meant timing mattered more than setup — most of the keepers came from bursts, not staged shots.

Note — 02

The goal was less a car reveal and more a day out — leaning into the BMX riders and the crowd energy so the R3 reads as part of a scene, not a studio backdrop.